Programme of events
19.10.2011, Wednesday |
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11.00 – 14.00 |
Room H |
Zwiadowca.pl - presentation of the latest version of the portal Organiser: Zwiadowca.pl |
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11.00 – 11.45
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Room F
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Franchise in the hotel industry Organiser: Comfortexpress |
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12.30 – 14.00
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Room F |
Emotional designs * why emotional hotels are not built in Poland * uniqueness through authenticity: how to achieve it in hotel projects * building the investor - architect - industry consultant relationship in non-chain projects * practical examples of building emotional designs on the basis of studio visits to selected hotels in the world * specific nature of creating a distinctive BRAND in the market Organiser: Balance Education, Adam Antonijczuk/Hostea Consulting, |
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14.15 – 15.30 |
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AURELIS - the Heart of Polish Vitality Investment and marketing panel, practical aspects of creating a new AURELIS environmental hotel design Organiser: Balance Education, Adam Antonijczuk/Hostea Consulting |
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12.00 – 16.00 |
Room G |
"Solutions and development directions for Spa hotels" * "Integrating Spa into a hotel" * "How to maximise Spa benefits for an effective marketing campaign" * "Future Spa - comprehensive wellness in a hotel room" * "Managing customer satisfaction at a Spa hotel" * "Medical Spa - fashion or a way of doing business?" Organiser: Polish Institute of Spa and Wellness
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9.00-17.00 |
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Travel 2.0 E-marketing Conference Organiser: eholiday.pl and HotelNews.pl Group
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20.10.2011, Thursday |
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Investment in historic buildings. * Creating a professional historical brand * a new interesting trend in historical facilities - independent urban facilities in the boutique B&B category Organiser: Balance Education, Adam Antonijczuk/Hostea Consulting Patronage: Castellum Sp. z o.o.
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10.45 – 13.00 |
Room G |
Conference entitled "Innovations for the Polish hotel industry" * Factors that determine market success of a hotel * HUWA - SAN certified germicidal agent for disinfection and water treatment in swimming pools, jacuzzi & Wellness * Innovative products for hotels and catering facilities: among other things Allergoff; Fruit Fly Trap. Organiser: Lech Piotrowski, PhD
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11.00 – 14.00 (3 x 45 min.)
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Room E |
Seminar entitled "Management and investment decisions at Spa centres" Organiser: Projekt Hotel
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13.00 – 15.45
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Room G |
Seminar of the the Chamber of Commerce of the Polish Hotel Industry (IGHP) * Environmental protection - How to eliminate operating costs and how to distinuguish the hotel through innovative lighting? * Channel Management - Tools to help hotels manage on-line sales * Sensual marketing in the hotel and catering industry. Organiser: the Chamber of Commerce of the Polish Hotel Industry (IGHP)
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12.00 – 16.00 Room F
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ECO Panel (Comfortum): * SPA is no longer enough.... Eco-SPA, Organic-SPA, Design-SPA? * Certification of SPA & Wellness facilities - does a hotel need to be Eco? * Design an Eco-SPA. * How to run Eco hotel marketing. Organiser: Comfortum
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10.00-17.30 |
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Marketing workshop * How to use e-mail marketing - the most powerful marketing channel - in the activities of the hotel and tourist industry? - E-mail marketing workshop. * How to sell real emotions in a virtual world, or tourism in social media? - social media and Facebook marketing workshop. * How to use the potential of Google in the tourist industry? - the basics of SEO and positioning workshop. Organiser: eholiday.pl and HotelNews.pl Group
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21.10.2011, Friday |
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10.30 – 11.00
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Room F
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Energy Contracting - eco-friendly and economical source of heat energy for hotels Organiser: WBB Energy
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| 11.00 – 12.30 | Room F |
Conference entitled "Energy management at pro-environmental hotels" Organiser: Power Consulting |
